About us

We love designing rare masterpieces. We enjoy every aspect of what we do from the design to the point where you bring a smile to the face of your beloved ones.

Everyday is an opportunity for us to give, by serving our masterpieces straight to your heart. Or by helping you serve them to another.

We don't just provide goods. Our jewelry's so gorgeous, it's a service!

➡ Founder’s Story ⬅

I used to wonder " what would my occupation look like when I'm a grown up?".

Every moment we spend with others is an opportunity to make a network of people and or share our values. So the environment that we are exposed to defines what type of people we're surrounded with.

I've always felt like my brain is a designer and a problem solver. Many times I was also convinced that I'm an engineer. Because I could design and make anything I want no matter how big or small.

So many times I asked myself;

"Who's got the greatest and happiest job of all time?"

"What environment would inspire me when I'm there?"

"What kind of work would mean the most to me?"

I thought about it from many different angles. Every single time my answer to myself was that "I can't see myself happier than when I help other people create a great experience."


Working with special jewelry is so cool and exciting. When people want a rare jewel, that means a big moment has happened or is about to come. When the results of doing what you love to do is blessing for others, then you got the greatest job in the world....💖🌎



- Max Lords, Founder and CEO



How Do We Design & Make Jewelry?

After a design goes through final testing, right before bringing it to the store, we ask ourselves the last qualifying question:

If we travel 100 years into the future, and your grand-kids bring your jewelry to us for maintenance, would we be proud of what we made for you?

We take nothing short of "heck yeah!" as an appropriate answer.

To keep the legacy of excellence alive, our rings are hand-crafted by master-jewelers of the Orient. Once their process is set in stone, we ship our precious jewels directly to the home they deserve.



Do We Give Back?
There's an old adage that goes: "Give a man a fish and you feed him for a day. Teach him how to fish and you feed him for a lifetime."

We believe in this wholeheartedly.

That's why we support organizations that teach underprivileged families how to metaphorically fish.

For example, we support institutions that teach families employable skills, like farming.

All our sponsored teachings, equipment, and seeds may take a few years to reap rewards. But we believe, like prestigious jewelry, it's worth it.

We plant 100-1000 trees per sale through these families.